CES 2025 Recap: All About AI

In January, Switch attended CES 2025, where cutting-edge innovations and trends in technology took center stage. The focus this year was on AI. Here are some key takeaways that stood out. Feel free to reach out if you’d like to discuss these ideas further!

AI and the Art of Content Creation
One of the standout themes at CES 2025 was the transformative power of AI in content creation. As of December 2024, 100% of marketing content for Adobe is now produced by AI and then reviewed by marketing experts. This shift not only enhances efficiency but also allows for more personalized and dynamic content that resonates with audiences on a deeper level. 

Personalization at Scale 
Personalization was another key focus, with experts emphasizing the importance of creating content that speaks directly to individual users. By leveraging customer data profiles (CDP), businesses can tailor their messaging to drive better business outcomes. The demand for personalized content is expected to increase fivefold over the next two years, making it crucial for companies to adopt AI-driven personalization strategies. 

Building Trust Through Transparency 
In the realm of digital health, transparency emerged as a critical factor in building trust with consumers. Technology alone cannot drive change; it is the interaction between technology and people that makes a difference. By providing clear and trustworthy information, businesses can foster stronger relationships with their customers.

Revolutionizing Customer Understanding 
Lenovo's approach to understanding customers through the establishment of two Centers of Excellence (COEs) was particularly noteworthy. The Insights COE focuses on gaining a deep understanding of customers to craft personalized messages, while the Media COE determines the best ways to communicate these messages. This holistic approach ensures that businesses can effectively meet their customers' needs and expectations. 

AI-Powered Transformation 
The conference also highlighted the significant shift in perception towards AI. Once met with skepticism, AI is now seen with optimism for its ability to enhance speed, quality, and cost-effectiveness. Companies are encouraged to move from fitting AI into their existing structures to becoming organisms that operate fluidly around AI. 

We had fun interacting with vendors that were showcasing their new technology.